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Women Are ‘Bonkers’ For BB Creams

New report from NPD shows gains in multi-tasking SKUs.

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By: TOM BRANNA

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According to a brand new report by The NPD Group, Inc., BB Creams -also referred to as ‘blemish balms’ or ‘beauty balms’ – have grown significantly in sales in the past several months. The relatively new product is quickly catching the fancy of a small segment of US women. In the 12 months ending March 2012, BB creams sold in US department stores generated close to $9 million, according to NPD BeautyTrends. Women tell NPD that while they expect BB Creams to provide skin care and makeup ...

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